For immediate use
Leadership app introduced by UNC-Chapel Hill Kenan-Flagler Business School
(Chapel Hill, N.C.— July 30, 2015) – The University of North Carolina at Chapel Hill Kenan-Flagler Business School has created a digital app for leadership development. The Leadership App was announced by Michael Schinelli, UNC Kenan-Flagler chief marketing officer, at the Adobe launch of its new Adobe Digital Publishing Solution (DPS) on July 29 in New York.
The only education project featured at the event, the app was created with the new DPS and designed in partnership with Mirum, a digital global agency.
“Leadership development is a hallmark of a UNC Kenan-Flagler education,” Schinelli said, “and digital marketing and the mobile web are critical to our strategy to attract the best and brightest. The Leadership App captures our rich and comprehensive program to guide students through their leadership journey using the very latest interactive technology.”
UNC Kenan-Flagler started its leadership initiative in 2005 to give students a competitive edge in the job market, said Mindy Storrie, director of leadership development at UNC Kenan-Flagler.
“Ten years later, we have customized the leadership content for all of our degree programs,” Storrie said. “We offer our students a unique, comprehensive portfolio of leadership developing opportunities unmatched by any business school in the world. The Leadership App captures our complete story for the first time – the full range of programs and opportunities – and makes it even easier for students to gain the highest return on their investment in their educations.”
The Leadership App will also play a role in the delivery of the one-of-a-kind Leadership Immersion Capstone course.
“UNC Kenan-Flagler is the only business school to offer this type of course,” Storrie said. “The Leadership Immersion is co-designed and taught by a team of faculty and executive coaches as an entire module – a mini-semester – for students to focus solely on their leadership development and to play a critical role in the development of their classmates. The program will take students out of a classroom setting, literally, and the Leadership App will be their portal to the coursework and keep them connected with their classmates, faculty and coaches.”
The Leadership App also includes a leadership library, featuring articles, blogs and other content produced by UNC Kenan-Flagler and curated from other sources.
It is part of a broader strategy to develop a powerful mobile presence that engages different groups across the UNC Kenan-Flagler community. Initially launched on iPad, an iPhone version is also planned.
UNC Kenan-Flagler’s other apps include:
- The MBA App, designed for prospective MBA students
- UNC Business, the digital school and alumni magazine
- O.I., the research magazine of UNC Kenan-Flagler
“We were thrilled that Michael Schinelli chose to introduce The Leadership App, their newest mobile app, at our Adobe Digital Publishing Solution launch in New York this week,” said Nick Bogaty, senior director and head of digital publishing at Adobe.
Through the Luther H. Hodges Leadership Center, UNC Kenan-Flagler combines the best academic research with business practices to offer world-class leadership development for students. Students establish skills and competencies valued by employers and critical to career success.
The Leadership App can be downloaded from the Apple Store at: https://itunes.apple.com/us/app/the-leadership-app/id1019836671?mt=8.
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About the University of North Carolina at Chapel Hill
The University of North Carolina at Chapel Hill, the nation’s first public university, is a global higher education leader known for innovative teaching, research and public service. A member of the prestigious Association of American Universities, Carolina regularly ranks as the best value for academic quality in U.S. public higher education. Now in its third century, the University offers 78 bachelor’s, 112 master’s, 68 doctorate and seven professional degree programs through 14 schools and the College of Arts and Sciences. Every day, faculty, staff and students shape their teaching, research and public service to meet North Carolina’s most pressing needs in every region and all 100 counties. Carolina’s more than 304,000 alumni live in all 50 states and 150 countries. More than 159,000 live in North Carolina.
UNC Kenan-Flagler contact: Allison Adams, (919) 962-7235, aadams@unc.edu
Communications and Public Affairs contact: MC VanGraafeiland, (919) 962-7090, mc.vangraafeiland@unc.edu