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The Product Development Management Association (PDMA) Carolinas Chapter will host the “Innovate Carolinas Conference” April 10 at the University of North Carolina at Chapel Hill’s Kenan-Flagler Business School.

The Product Development Management Association (PDMA) Carolinas Chapter will host the “Innovate Carolinas Conference” April 10 at the University of North Carolina at Chapel Hill’s Kenan-Flagler Business School.

The full-day conference will provide discussions and learning opportunities for business executives, managers, students, academics and others interested in innovation, growth strategies, new product development, product management  and entrepreneurship.

“Our goal is to foster the dialogue among innovation thought-leaders, share established practices, and explore new approaches by leading edge local organizations,” said Sue Burek, PDMA Carolinas chapter president.

“Innovation is critical to every major enterprise, including academic, governmental, not-for-profit or commercial.  An innovator itself in business education and research, Kenan-Flagler is a natural host for this event,” said Barry Bayus, Kenan-Flagler marketing professor who works in the areas of innovation and new product design and development.

Keynote speakers include:

  • Marshall Brain, founder of three successful businesses including the website and PBS series, HowStuffWorks.com, author and host of National Geographic’s "Factory Floor with Marshall Brain"; 
  • Dave Burke, president and chief operating officer of Prima Water, a wholly owned division of  Primo Water Corporation, and a Kenan-Flagler alumnus; and
  • Al Delia, chair of North Carolina's first Innovation Council and a senior adviser to N.C. Gov. Bev Purdue.

Panels include:

  • Customer and User Insights: The Good, The Bad and The Ugly
  • Innovation Strategies and Process: Organizing for Innovation Success
  • Innovation and Intellectual Property: The Value of an Idea
  • Innovation Leadership and Culture: Enablers and Barriers

The conference will held in Kenan-Flagler’s Koury Auditorium. For more information and to register, visit http://innovatecarolina.wordpress.com/.

Product Development Management Association contact:  Sue Burek, (585) 314-4611, sueburek@gmail.com
News Services contact: Susan Houston, (919) 962-8415, susan_houston@unc.edu

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