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In a world of pervasive social media – Facebook profiles, Twitter accounts, LinkedIn networks – do you have a clear picture of how you portray yourself to the outside world?

In a world of pervasive social media – Facebook profiles, Twitter accounts, LinkedIn networks – do you have a clear picture of how you portray yourself to the outside world?

Are you using technology to initiate and participate in conversations that can further your career?

Sandy Carter, IBM Corp. vice president for software group channels and a social media evangelist, will explore the ins and outs of personal branding in a talk Wednesday (Feb. 3) at the University of North Carolina at Chapel Hill.

The 11 a.m. talk, “Personal Networking and Branding with Social Media,” will be free to the public in Hyde Hall, off East Franklin Street across from the post office. Afterward, Carter will sign copies of her books.

The first 50 people to arrive will receive free copies of Carter’s “The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market.”

She also wrote the best-sellers “The New Language of Business: SOA & Web 2.0,” which won the Platinum MarCom Award (from the Association of Marketing and Communication Professionals) in 2008, and “The New Language of Marketing 2.0: Social Media,” which won MarketingSherpa’s (a marketing research firm) Silver Award in 2009.

Carter’s visit is a precursor to CHAT, UNC’s digital arts and humanities festival Feb. 16-20 on campus. Those attending Carter’s lecture will receive vouchers to register free for CHAT, which otherwise costs $15 to $35. For more information and to register, visit www.chatfestival2010.com.

CHAT – Collaborations: Humanities, Arts & Technology – will draw together diverse digital resources of the Triangle for performances, discussions, exhibitions and workshops. Festival events will explore ways in which digital technologies are transforming the practices of the arts and humanities, including how we learn, think, know, teach and express ourselves both as individuals and as communities.

The UNC Institute for the Arts and Humanities, a faculty enrichment center in the College of Arts and Sciences, is coordinating the festival and, with the Carolina Women’s Leadership Council and the Carolina Women’s Center, Carter’s lecture.

Carter’s talk will explore innovative and tried-and-true ways in which people can use social media to market themselves, growing their networks and building loyalty among colleagues, customers and friends.

“Innovation is about inventing new and better ideas to drive results,” Carter said. “Marketing needs to be a thought engine of innovation through experimentation. Experimentation is the number one opportunity for better understanding your marketing in the future.”

Carter heads one of three major growth engines for IBM’s software group business, in which the corporation invests $2.5 billion.

Fast Company magazine called Carter one of the most influential women in technology, and Everything Channel’s CRN magazine named her one of the most powerful 100 women in channels. The World Brand Congress recently honored Carter with the Brand Leader of the Year Award.

Previously, Carter was IBM’s vice president for service-oriented architecture, business process management and WebSphere strategy, channels and marketing. Carter grew that business to 70 percent market share for service-oriented architecture.

Carter is on the board of the Forrester CMO Council, WITI (Women in Technology International), Executive Advisory Council, WITI GEN (Global Executive Network) and the corporate board of the International Child Art Foundation. 

In 2008 and 2005, she was named an AIT United Nations Member of the Year for helping developing countries with technology. She also holds a patent for developing a methodology and tool to help customers create a technology deployment path in automation of their IT processes.   

Web site: http://www.chatfestival2010.com/sandy-carter-lecture.html

Photo: http://uncnews.unc.edu/images/stories/news/science/Official%20Image_Sandy%20Carter.jpg

Institute for the Arts and Humanities contact on site: Kirsten Beattie, (919) 259-9995,
kbeattie@email.unc.edu

News Services contact: LJ Toler, (919) 962-8589

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