The International Journal of Research in Marketing and the European Marketing Academy have established an award to recognize long-term research impact on the field of marketing, an award named in honor of Jan-Benedict E.M. Steenkamp of the University of North Carolina at Chapel Hill’s Kenan-Flagler Business School. The new Jan-Benedict E.M. Steenkamp Award for Long Term Impact will be given for the first time at the EMAC conference in Nantes, France, on May 29, 2009.
The International Journal of Research in Marketing and the European Marketing Academy have established an award to recognize long-term research impact on the field of marketing, an award named in honor of Jan-Benedict E.M. Steenkamp of the University of North Carolina at Chapel Hill’s Kenan-Flagler Business School. The new Jan-Benedict E.M. Steenkamp Award for Long Term Impact will be given for the first time at the EMAC conference in Nantes, France, on May 29, 2009.
Steenkamp is the Knox Massey Distinguished Professor of Marketing and chair of the marketing area at UNC Kenan-Flagler. Steenkamp researches global marketing; the effectiveness of such marketing strategies as branding, private labels and new products; interorganizational relationships; and marketing research techniques. He teaches in these areas and in innovation and strategy. He is the author of the best-seller “Private Label Strategy: How to Meet the Store Brand Challenge” with Nirmalya Kumar of London Business School. He was ranked the most-cited marketing academic in the 2007 global “100 most-cited scientists in economics and business.”
Steenkamp also is executive director of AiMark, a global center studying key marketing strategy issues, which brings together academics around the world, two of the top-four market research agencies (TNS and GfK), and brand manufacturers. Before joining UNC Kenan-Flagler, Steenkamp taught at universities in Austria, Belgium, Great Britain, the Netherlands, South Africa, Spain and the United States. He received his doctoral, master’s and bachelor’s degrees, all summa cum laude, from Wageningen University in the Netherlands.
The International Journal of Research in Marketing is the official journal of the European Marketing Academy. A peer-reviewed journal that disseminates new marketing knowledge and methods for marketing academics and practitioners, it is the only leading marketing journal that is not based in the United States.
International Journal of Research in Marketing contact: editors-ijrm@few.eur.nl
Kenan-Flagler contact: Allison Adams, (919) 962-7235, aadams@unc.edu
News Services contact: Susan Houston, (919) 962-8415, susan_houston@unc.edu