Skip to main content
 

The UNC School of Public Health and the UNC Kenan-Flagler Business School have announced the publication of “Public Health Business Planning: A Practical Guide,” a step-by-step manual for planning effective business strategies for public health-related programs.

Authors of the book include Stephen N. Orton, Ph.D., Anne J. Menkens and Pamela Santos, M.B.A. Orton and Menkens are, respectively, deputy director and program director in the office of executive education at the North Carolina Institute for Public Health, part of the School of Public Health. Santos is senior management consultant in the urban investment strategies center at Kenan-Flagler.

The book, published by Jones and Bartlett, offers in-depth illustrations of why business strategies in public health are important and how to develop the strategies. Examples are provided from the more than 150 teams of working professionals who have passed through the institute’s nine-month management academy program. The academy provides lectures, readings and coaching, and requires students to write business plans for initiatives they will implement in their work environments.

The book addresses assessment and industry analysis, program planning, implementation and evaluation, financial planning and budgeting, marketing, and strategies for creating partnerships and alliances that make programs sustainable.

“People who work in public health are knowledgeable health professionals, but many come up through the ranks with limited business skills,” Orton said. “We try here to give them the strategies that will help them take their effectiveness to the next level.”

The book is supported by a Web site created by the authors, www.publichealthbusinessplanning.org, where students, teachers and other readers can go for discussion, further examples and exercises that will expand their learning.

To read more about the institute’s management academy, visit www.maph.unc.edu.

School of Public Health contact: Ramona DuBose, (919) 966-7467, ramona_dubose@unc.edu
News Services contact: Patric Lane, (919) 962-8596, patric_lane@unc.edu

Comments are closed.